OB. BABATUNDE

Marketing · Creative · AI-Driven Growth

Brands, campaigns,
and the systems that scale them.

I'm OB Babatunde — a marketing and creative strategist with 8+ years building brand narratives, multi-channel campaigns, and AI-powered marketing systems across nonprofit and private sectors. I take ideas from first concept to launch and report on the results.

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8+
Years in marketing & brand
13.3K+
Audience grown for a single client
300
Content pieces produced in 30 days
60th
Anniversary rebrand I'm leading
Brand Strategy & Identity Creative Direction Multi-Channel Campaigns Social Media Strategy Content Production Graphic & Visual Design AI Marketing Systems Marketing Automation & CRM Performance Analytics Team Leadership

Selected Work

Three projects I'm proud to put my name on.

From a milestone nonprofit rebrand to a brand and AI platform I co-founded, to a creator I grew past 13K followers — strategy, design, and systems working together.

Nonprofit · Digital Communications, Marketing & Branding

Crittenton Services for Children & Families

Marketing Specialist · Aug 2025 – Present

Brought in to build the marketing engine for a multi-program nonprofit serving children, youth, and families — and now leading the upcoming rebrand for the organization's 60th anniversary, launching in the coming months.

What I own
  • Digital communications, marketing strategy, and creative across social, print, and video
  • Leading an upcoming brand refresh for their 60th anniversary (launching in the coming months)
  • Multi-channel campaigns for recruitment, fundraising, donor engagement, and events
  • Dozens of branded marketing materials, graphics, and videos
"Step Into a Role"
Recruiting youth care workers to support kids in crisis
Open Your Home
Inviting families to foster a child who needs one
Crittenton Quarterly
Launched their first public newsletter — well received
See the live work on Instagram →
Crittenton Services for Children & Families logo
Step Into a RoleHiring youth care workers — the people who show up every day for kids in crisis
Open Your HomeHelping families say yes to fostering a child who needs a safe place
60 Years of CrittentonLeading the upcoming rebrand for their 60th year — launching in the coming months
Co-Founder · Brand, Platform & Product

TwinVision Studios & The Lab

Co-Founder · TwinVision Incorporated

A creative brand I built from the ground up — where artists get the tools and the team to take a project from concept to launch — powered by an AI studio platform I developed called The Lab. I started it to market my own novel, then opened it up to help other creators build their brands.

What I built
  • The full TwinVision Studios brand: identity, positioning, and a live website
  • The Lab — an AI creative studio: "Four rooms, one studio" (Idea Builder, Content Studio, Research Lab, and a creator Chat), with a real membership + payments backend
  • A creative roster spanning musicians, designers, photographers, videographers, and sculptors
  • The Eternal Witness — my debut fantasy progression novel (pen name Scribe Sage), launching Winter 2026
Live
AI platform shipped at twinvisionstudios.digital
3
Major creative clients in the works
Winter '26
Debut novel releasing under the brand
Explore the live platform →

An AI studio that takes a creator from idea to finished, on-brand content.

Idea BuilderGenerate ready-to-post content ideas in one click
Content StudioDesign on-brand graphics without a designer
Research LabSee what's performing in your niche right now
ChatA private community where creators share and get feedback
The Eternal Witness book cover
Author · Worldbuilding

The Eternal Witness

Written by OB Babatunde · pen name "Scribe Sage"

A fantasy progression novel that braids African spirituality, world mythologies, and a united Black diaspora into a single saga — a story rarely told in the genre. It's the flagship release for TwinVision Studios, and proof I don't just market brands; I build the worlds and the work behind them.

Why it matters for a hire or a client
  • I've carried an original creative property from concept to a launch-ready product
  • I understand storytelling and audience from the inside — as the creator, not only the marketer
  • I built a brand and platform expressly to take a creative work to market
Creator Growth · Social Strategy

mrfouram — LaJuan Payne

Marketing Strategist · Business Acquisitions Brand

A business-acquisitions expert who helps six-figure professionals buy cash-flowing businesses. I built his social strategy and content engine from the ground up — and a system that keeps him publishing for years without starting from scratch.

What I did
  • Developed the full marketing strategy and brand voice with him
  • Built the entire social media content calendar around his acquisitions niche
  • Produced 300 pieces of content in ~30 days — a full year-plus of runway he can rinse, repeat, and reuse
  • Positioned the message: buying a business isn't just ownership — it's earning your time back
13.3K+
Instagram followers (verified account)
300 / 30
Posts produced in days — 18+ months of runway
Monthly
Clients & leads landing on repeat
See the account on Instagram →
13.3K
followers & counting
The nicheBuying cash-flowing businesses for six-figure pros
The system300 posts in 30 days → 18+ months of content
The outcomeClients & leads landing every month

About

Strategy and craft, in the same person.

I'm a creative and strategic marketing professional with 8+ years developing brand narratives, executing multi-channel campaigns, and managing digital communications across nonprofit and private sectors.

My edge is range: I can set the strategy, design the creative, run the social, and build the AI-driven systems and automations that let a small team punch far above its weight. I lead initiatives from concept through delivery, keep teams and timelines aligned, and use performance data to guide every decision.

I'm based in Southern California — open to full-time roles and select contracts in brand, creative, and growth.

Download résumé
Co-Founder
TwinVision Incorporated / Studios
2026 – Now
Marketing Specialist
Crittenton Services for Children & Families
2025 – Now
Marketing Director
Odabi Industries
2024 – 2025
Director of Marketing Comms
SDMC
2023 – 2024
Marketing Strategist
Scribe Media
2022 – 2023
Market Research Instructor
Fresno Black Chamber of Commerce
2022 – 2024

Let's work together

Have a brand to build or a role to fill?

I'm open to full-time marketing roles and select contracts in brand, creative, and growth. Let's talk.

opeyemi.babatunde95@gmail.com 951-332-1058 Résumé (PDF)
enlarged work